Cross-sell voluntary with a consultative approach

Published Updated 7 Min Read

Several years ago I asked a very bright teenager if he knew what he wanted to do when he grew up. He proudly declared, “I want to be a lawyer.”

“You would make a great lawyer,” I responded. “So what steps do you think you need to take to become a lawyer?”

Nelson Griswold
Founder, NextGen Benefits Mastermind Partnership

Nelson Griswold is founder of the NextGen Benefits Mastermind Partnership and founder and chairman of the ASCEND Agency Growth & Leadership Summit.


For reprint and licensing requests for this article, click here.


More From Employee Benefit News

Sign Up Form

Login Modal Form