All the big brokerage houses are offering employers a private exchange coupled with a defined contribution plan. Here’s how the independent adviser can do the same thing, along with why you should.
Thanks to health reform, the employee is taking over the decision-making role that the employer has traditionally played, ushering in a consumer-centric future for employee benefits. As one benefits decision maker is replaced by many at a company, you need to monetize this opportunity and remain profitable by selling benefits directly to the employees. I’ve written before about brokers who are opening retail insurance stores while many others are turning to worksite voluntary benefits to make this leap. A private exchange with a defined contribution plan is another consumer-centric strategy.
