Good news for worksite marketing prospects: Nearly 20% of Americans who shop for life insurance do so through their workplace — and 75% of those shoppers went on to buy life insurance, according to a recent LIMRA survey. However, the survey also reveals several missed opportunities for producers.
Eight in 10 workplace shoppers feel their producer is very knowledgeable about insurance in general and provides good information about the policy, while nearly three-quarters feel they can trust their producer. Even so, almost half of workplace shoppers say their producer failed to follow up with them — a third of workplace shoppers who didn’t buy said that they were not finished shopping. Additionally, four in 10 workplace shoppers didn’t feel that their producer considered what they could actually afford. More than a third report not receiving enough product options.
