As the health insurance exchange marketplace continues to expand, industry trailblazers and benefits experts are weighing in on what it takes for employers to succeed within this new health care model. And for employers to succeed, they will need brokers behind them.
Acknowledging there is great concern that exchanges will diminish the role of the broker, Alan Cohen, chief strategy officer for New York City-based private exchange firm Liazon, says in reality, he expects the total opposite. “I think brokers are the centerpiece of an employer’s strategy and [really] the maestro. They are part of” the big picture.
