Measure your social media success

Published Updated 2 Min Read

Don’t get frustrated if your new social media activity hasn’t yet made you a Twitter celebrity.

Quality matters more than quantity when it comes to social media, says Blane Warrene, co-founder of the social media archiving firm Arkovi, now a part of RegEd. “Don’t grade yourself by number of followers, [but] by engagement,” Warrene says.

Samantha Allen
Former digital managing editor

Samantha Allen is a former digital managing editor of Financial Planning, On Wall Street and Bank Investment Consultant.


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