There is growing interest from employers “to break some glass and do things differently” with benefits, says Brian Marcotte, president and CEO of large employer coalition the National Business Group on Health. But the average benefit tech startup is still struggling to get in the door and get employers’ attention.
It’s a problem NBGH is working on solving with its Health Innovations Forum, a highly competitive competition for benefit tech startups, with the best of the best able to pilot their products at an NBGH member company. NBGH’s members are primarily Fortune 500 companies and large public sector employers, which provide health coverage for more than 55 million U.S. workers, retirees and their families.
