How smaller businesses can keep their benefits cost-effective and competitive

Published August 12, 2026 7:00 AM EDT Updated August 13, 2026 9:57 AM EDT 5 Min Read

Man leaning on counter of bakery, employee, looking at tablet, smiling, small business — Adobe Stock

Key insight: See why prioritizing personalized offerings can benefit small employers.
Expert quote: “Small businesses don’t have to outspend large companies to compete.” — David Feinberg, SVP, Justworks
Supporting data: 49% of small business owners share a specific worry about their current benefits.
Source: Bullets generated by AI with editorial review

Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio

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