Bill and Holley Maher a father and daughter who work together at St. Louis-based benefit brokerage Maher Rosenheim Comfort & Tabash knew they faced a big challenge. It was 2010 and the Affordable Care Act had just passed. The two worried that MRCT though the fifth largest benefit advisory in their area was still small enough to get trampled under the health laws fast-paced changes, drastically affecting their livelihoods.
Something had to be done to differentiate MRCT from other benefit firms.
