- An aggressive sales culture. “They have a proactive approach to not only consistently retain their accounts but also to find new accounts,” Smith says.
- Top talent. “The best quality talent translates to the best customer service,” he explains.
- Best-in-class value proposition. “The best and brightest brokers have a data-driven way of finding strategic partnerships and maximizing those partnerships where they can close the loop on relationships they might have and find innovate ways to get introductions to new accounts using the people they already do business with,” Smith adds.
Where the top-grossing brokerages in the U.S. are headed next
Koster is a Los Angeles-based freelance writer and former Employee Benefit News online managing editor.