White House enlists Hollywood to fire up exchange enrollment

Published Updated 3 Min Read

Spurned by the National Football League, the White House is now turning to Hollywood to get the word out about health care reform and the new online health insurance exchanges.

President Obama met with entertainment celebrities recently to enlist their support in the administration’s campaign to enroll individuals — young adults in particular — in the state-based insurance exchanges, when they open for business on October 1.

Elliot M. Kass
Editor-at-Large

Editor-at-Large, Information Management


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