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Kristi Birkeland is director of integrated marketing at Q4intelligence.
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The 2026 Excellence in Benefits winner is leading the insurance company's efforts to close the preventative care gap and personalize the employee experience.
Employers are under pressure to keep benefits competitive while controlling costs, driving new scrutiny of PBMs, hospital prices and GLP-1 coverage for 2027.
The CRO of retirement plan provider Human Interest explains how employers can simplify retirement plans and boost participation.
The key to preventing employees with heavy family responsibilities from burning out is to make caregiving visible inside the culture, then align benefits around that reality.
Introducing an individual coverage health reimbursement arrangement represents a shift from selling products to becoming a real strategic partner.
