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Selling is never easy. Never. But salespeople often make it even tougher for themselves by letting customers get away empty-handed. It isnt that customers dont find what they want or what theyre looking for. Its just that they dont want to deal with the salesperson.
With the 800-pound Internet gorilla lurking over every sale, todays customers are much more demanding when dealing with salespeople. If the experience doesnt meet their expectations, theyre gone.
Graham is a marketing and sales strategist-consultant and business writer. He publishes a free monthly eBulletin, “No Nonsense Marketing & Sales Ideas.” Reach him at (617) 774-9759.
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