Brokers are quickly moving into the voluntary benefits segment and driving much of the growth in key products such as critical illness, accident and hospital indemnity. In addition, more carriers are adding voluntary benefits to their product portfolios.
While it may seem that new products in the voluntary space are late to the game, trailing in speed could mean surpassing the market in function. Many of these products have been strategically designed with a post-Affordable Care Act lens in mind. When determining their 2016 short list of voluntary product recommendations, I advise brokers to investigate the following areas:
