Providing employees with information on healthcare pricing is important as it allows them to make informed decisions. Lack of pricing transparency is often cited as a reason that employees choose to forego care, leading to gaps in care and medication adherence issues. While critically important, price transparency is just one piece of the puzzle in helping employees get the right care.
In our 10 years of helping employees find care on the basis of cost and quality, Castlight has learned we needed to do more to proactively meet our users on their care journeys. We developed machine learning based models to identify and predict care needs so that we could proactively help our users find the right care. For example, we are able to leverage claims data, demographics and search patterns to identify a user at risk of back pain. We can then connect that user to a physical therapist leveraging a combination of personalized messaging and our transparency solution. Put simply, personalization is key to helping employees get the right care.
