We’re living in the age of big data. Thanks to technology, we can now aggregate, and analyze, information on an unprecedented scale to help us make smarter decisions. We’ve seen technology create better baseball teams, pick which products we may want to buy online, even help President Barack Obama win re-election. So many decisions we make today are aided by computers making millions of calculations to help us decide the best path of action.
Why, then, has so little changed in how we make our health insurance decisions? We’re doing all the work. Our employee-sponsored health insurance is one of the most important decisions we make every year, so why are we still making this choice without relying on new technology and the terabytes of data private companies and the government have collected on how we consume health care? It’s time for benefits to meet big data.
