This year, the millennial generation is projected to surpass Baby Boomers as the nation’s largest living age group, according to recent data from the U.S. Census Bureau. Millennials, who also are the most highly educated generation in United States history, according to Pew Research Center, are starting to climb the ladders of their respective careers.
One of the great unmet needs for this demographic is proper income protection. While many advisers are trying to get in the door with millennials, their conversations often focus on life insurance or financial planning. Few advisers are asking about income protection, which presents a great opportunity for you to stand out by discussing the need for individual disability insurance.
