How do we engage truly engage employees around their benefits and wellness, not just during open enrollment but throughout the year? asked an attendee at the recent Agency Growth Mastermind Summit, a quarterly roundtable for some of my top agency clients. A fantastic question. Heres my response.
First, the question of how really to engage employees is timely and highly important. Health care and, by extension, employee benefits, are becoming increasingly consumer-centric. In an influential 2014 whitepaper, my client Aon declared that weve entered the era of the person in health care, in which individuals will own greater accountability for their health and well-being. High-deductible health plans, HSAs, outcome-based wellness, defined contribution financing, private exchanges, and the trend from group to individual health plans are shifting more and more control and accountability to the employee.
