Benefits Think Sales strategies for changing market conditions

Published Updated 3 Min Read

The first half of 2014 has nearly drawn to a close, and many of us are looking forward to vacation time. And who can blame us given the unprecedented events that have occurred and the tumultuous changes in the marketplace? While you relax and read this article while sipping your favorite beverage, you might find some of the commentary here to be rather thought provoking.

Over the next several years, we may all have to work a little harder to achieve our goals, but for those who are surgically focused on growing their business, this is a great time to attract new clients. The Chinese word for crisis is comprised of two characters — one meaning danger and the other meaning opportunity. What do you see in the tea leaves of the marketplace? I sincerely hope you see opportunity, and I want to help you make this your best sales year yet.

Jack Kwicien
Managing partner

Jack Kwicien, an Employee Benefit Adviser columnist, is co-founder of Daymark Advisors, a Baltimore-based consulting and advisory firm. He is also the co-developer of the SMART Benefits Strategic … Read full bio


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