Practice management

Benefits Think How employee benefit advisers can become effective marketers

By Wendy Keneipp

Published May 15, 2017 12:09 PM EDT Updated May 15, 2017 4:31 PM EDT 4 Min Read

Who are your ideal clients? And what do they value?
What are their biggest business challenges and frustrations?
How do you work and what services do you offer to help them address their challenges?

Wendy Keneipp

Partner

Keneipp is a partner and coach at Q4intelligence, driving agency transformation.

For reprint and licensing requests for this article, click here.

More From Employee Benefit News

Financial wellness

When an acute behavioral health crisis hits, employees need better options

The CEO of Connections Health Solutions explains how its crisis receiving centers can provide faster and more cost-efficient access to specialized care.

By Lee Hafner

Editor

Employee Benefit News

September 17

Woman patient feeling sad during medical consultation

Adviser strategies

Broker consolidation tests agility, part 1

Industry leaders weigh the pros and cons of brokerage and advisory scale created through M&As vs. boutique shops.

By Bruce Shutan

Contributing writer

September 17

Benefits Think Tech neck is becoming a workplace health issue. Here’s what HR can do

Education and healthy work routines can help keep employees from experiencing chronic pain and lower productivity.

September 17

Dr. Brigitte Rozenberg

Employee benefits

When determining GLP-1 coverage, keep these considerations in mind

Less expensive options and customized levels of support can help employers make these medications work within their benefits plan.

By Lee Hafner

Editor

Employee Benefit News

September 16

Employee benefits

Q&A: Texas Civil Rights Project’s Doretha Polite sees benefits getting even more personal

The human resources director discusses HR's biggest trends, challenges, and strategies for success.

By Danielle Lee

Editor-in-Chief

Employee Benefit News

September 15