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Clients that measure every task in terms of immediate ROI are not getting to the heart of the corporate wellness program – the health of their employees.
By shifting the focus to the total wellbeing of employees, your clients lay the foundation for long-term gains. How do you, as their adviser, change the dynamic of the discussion without appearing to skirt the issue of ROI? To borrow a phrase from premier wellness expert Dr. Lee Rice: educate, inspire and motivate.
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