Benefits Think 3 simple ways to crush enhanced benefits open enrollments
By following these best practices, brokers illustrate a consistent path for how they operate and what to expect from professional service, says adviser Eric Silverman.
Benefits Think The millennial marketing tactic your competitors aren’t using
Boost enrollment participation and next generation recruiting simultaneously with Snapchat, says adviser Eric Silverman.
Benefits Think How ‘ancillary’ and ‘voluntary’ are hurting enhanced benefit sales
Word choice proves paramount with these products, says adviser Eric Silverman, who encourages producers to think before they speak.
Benefits Think 10.5 ways coaching youth baseball is the same as leading a sales team — part 3 of 3
A successful broker needs a strong support system and the ability to recognize and fix their mistakes, says adviser Eric Silverman.
Benefits Think 10.5 ways coaching youth baseball is the same as leading a sales team — part 2
Trust in your all-star performers’ capabilities and use positive motivation, says adviser Eric Silverman.
Benefits Think 10.5 ways coaching youth baseball is the same as leading a sales team
There’s no such thing as practice makes perfect when it comes to sports or business, but adviser Eric Silverman says many principles of success apply to both.
Benefits Think Change client lives through small talk and soft questions
Don’t miss the opportunity to help protect employees from the financial impact of cancer and other dreaded diseases.
Benefits Think How benefit advisers can use negative enrollment to achieve some very positive outcomes
Integrating telemedicine with voluntary benefits can mean substantial savings for employers and significant opportunities for brokers.
Benefits Think When it comes to sales staff, is more better?
Benefit agencies often thrive by hiring more salespeople, but this can undercut the firm’s long-term viability, says adviser Eric Silverman.
Benefits Think When it comes to referrals – don’t be afraid to ask
Clients are often willing to provide contacts, but too busy to respond. How advisers can get past the ‘no’ by offering to do the work for them.
Benefits Think Blizzard marketing: A prime opportunity to reach decision makers
If the owner and the executives are the only folks working during a storm, wouldn’t those be ideal days to reach your intended target?
Benefits Think Boy Am I Stupid: Assumptions wreak havoc
Commentary: Have you ever rocked an enrollment to then have the owner of the company call you afterward and say they need to meet with you immediately?
Benefits Think The science behind ‘the magic thank you note’
Commentary: Hundreds asked adviser Eric Silverman for the secret to his prospect-winning thank you note. Now, he shares the formula to his success.
Benefits Think Jimmy Fallon shouldnt be the only one writing thank you notes
Commentary: After a terrific phone conversation, a prospect hangs up before booking an appointment. Consider sending a handwritten note to thank them for hanging up on you, and you just may close the sale, says adviser Eric Silverman.
Benefits Think The most critical characteristics of an enterprising adviser
Commentary: Applying advice from two legendary coaches, adviser Eric Silverman shares the mantra that drives his recruitment efforts and creates the office culture that produces consistent levels of success for his entire team.
Benefits Think How to run a successful sales internship program
Commentary: Hiring a part-timer in commission insurance sales is never a bad thing, says adviser Eric Silverman, who shares two tips to make the best out of the process.
Benefits Think Recruiting millennials isnt complicated, but requires proactive effort
Commentary: Most millennials are not attracted to the idea of working in insurance. With that in mind, you must draw college students in and capture their attention in ways that more alluring industries dont typically need to, says millennial adviser Eric Silverman.