Benefits Think What not to do at open enrollment
The key to success is to trade in-person meetings for a virtual approach, texts over emails, avoid starting on a Monday, shorten the window and skip 1/1 effective dates.
Benefits Think How texting can revolutionize the employee healthcare experience
Residing at the intersection of technology and healthcare, this simple approach is a testament to the possibilities that await when we dare to rethink traditional systems.
Benefits Think 6 ways to plan for a bright future beyond renewals
Employee benefit brokers are well-positioned to provide ongoing value to their employer clients well beyond the annual open-enrollment period.
By
Ed Ligonde
Benefits Think Don’t lead like me: What I learned from my tyrannical mentor (and Meryl Streep)
It took nearly a decade to realize I was modeling my management style after the dreaded boss in "The Devil Wears Prada."
Benefits Think Think beyond insurance: Embrace the new definition of ’employee benefits’
Adapting to evolutionary change will ensure that advisers are always providing the best guidance and support to their clients.
By
Ed Ligonde
Benefits Think During open enrollment, embrace voluntary benefits as the ‘opening act’
Medical will be the main event, but don't short-change policies that complement the headliner.
Benefits Think Ready to liven up client benefits? Suggest a shopping spree
Stale offerings that no one actually uses won’t move the needle on talent management, but earmarking an allowance for expanded options will spark interest and manage costs.
Ask an Adviser: When does it make sense to use an enrollment firm?
Self-service technology is becoming a powerful alternative to traditional service providers in the benefits space.
Benefits Think How sales internships can create long-term value amid the war for talent
Don’t make your interns make coffee. Empower them, and teach them why the insurance industry is one they should consider for a future career.
Benefits Think How benefits brokers are self-sabotaging by being un-coachable
Don’t let your sales pitch get shut down by clients who aren’t interested in listening. Learn how to adjust your approach to capture their attention.
Benefits Think Enhanced benefits can boost business (if clients avoid this mistake)
Your firm could be leaving profit on the table — as much as 35% — simply from mishandling your business relationships.
Benefits Think Direct employers to consider voluntary benefits
Most brokers make the mistake of simply asking employers about their interest in “voluntary” benefits and then wonder why most clients are not interested.
Benefits Think Create urgency to close the deal
Advisers can take a page from the auto industry and give employers an incentive to make a timely decision.
Benefits Think Defined contribution = benefits shopping spree
Advisers will find a powerful tool in communicating enhanced benefits from a defined contribution perspective that puts employee’s in the driver’s seat.
How 'National Cupcake Day' built my social brand and how other advisers can do the same How ‘National Cupcake Day’ built my social brand and how other advisers can do the same
What started with a silly social media post has become one adviser’s entire marketing plan.
Benefits Think Millennial advisers who are transforming their family firms
These young benefit strategists are breaking through the benefits status quo and reimagining the brokerage market.
Benefits Think Finding sales partners in unexpected places
Don’t be afraid to look past typical health brokers to make client introductions — even the office cleaning person could be a lucrative source.
Benefits Think Join the ‘voluntary’ revolution
Adviser Eric Silverman is on a ‘journey to transform’ the perception of employee-paid benefits.
Benefits Think How to adopt a time-proven sales closing strategy
The use of ‘sitesellers’ makes the process systematic and transferable, says adviser Eric Silverman.
Benefits Think How to close deals faster
Eliminate common objections from prospects’ vocabulary through adviser Eric Silverman’s ‘proven system.’