Qualtrics adds STEM-focused on-site child care benefit

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Qualtrics has a new on-site child care benefit for its Provo, Utah-based employees.

The new daycare, called Cloud Village, will be located across the street from the software company’s campus, and includes a learning center for children aged 3 months to 5 years old. The company is also adding more than 1,000 new jobs in Utah over the next five years.

“We couldn’t be more excited about introducing a new kind of on-site daycare as a central piece of our expansion,” Qualtrics CEO Ryan Smith says in a statement. “The launch of the on-site daycare is an important step in providing needed support to working parents."

See also: The disappearing 50%: Providing child care to retain your most valuable employees

A relatively small number of employers offer on-site child care benefits to their employees. Just 4% of companies provide a subsidized or unsubsidized child care center or program, according to data from the Society for Human Resource Management. About one quarter of companies allow employees to bring children to work in case of an emergency.

Still, these benefits are more common at larger employers. Nike, for example, offers workers a subsidized child care benefit. Horizon Media also recently began offering its 1,200 employees access to on-site child care at the company’s New York location. The media agency provides workers subsidized full-time care for children ages 6 weeks to 5 years old.

See also: Patagonia’s secret to employee engagement? On-site daycare

Qualtrics says its new daycare center will encourage science and technology focused learning with tools such as coding camps and interactive smartboards, among other things. Ann Whittaker, who will run the daycare, says the program is focused on developing the minds and character of children.

“Our goal is for the children to look forward to coming to our facility every day to foster their love of learning and exploration,” she says. “With the help of innovative technology, teachers will be able to deliver superior care and children will be able to enjoy the learning process.”

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Voluntary benefits Employee engagement Benefit management Employee retention