Why brokers need to be proactive with client education

Published 2 Min Read

Brokers need to be more active in educating clients on the value of their services and improving the depth of their own knowledge, a speaker at Employee Benefit Adviser’s Workplace Benefits Summit said Wednesday.

For the first time ever, both employer and broker are uneducated about what competing technology vendors are doing and don’t know what questions to ask, said Summer Hamilton, vice president of sales at Benetrac, at the conference in Orlando.

Brian M. Kalish
Online Managing Editor, Health Care Group

Kalish is a fomer managing editor of SourceMedia’s Employee Benefits Group.


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