As employers continue to devote tremendous resources to recruiting, hiring and training new employees, retention has become more important than ever. Competitive pay and benefits are essential, as is offering flexible work arrangements. Beyond work-life integration, workers also want the opportunity to grow their skill set, to feel cared about and to feel a sense of purpose in their work. All of this leads to greater employee engagement and retention.
As they look for new ways to connect with their work, employees want new approaches. They are looking to their employers to provide tailored career paths and learning journeys – paths that are personalized to their achievements and aspirations. Remember, workers are consumers too, and in the digital economy they are accustomed to highly personalized interactions. Businesses use data to personalize transactions, marketing and recommendations. Why not bring this same level of customization to career development?
