Marketing

Benefits Think 5 small business selling strategies

Selling disability insurance to small businesses can be a great way to secure a new client base. But, it can be tricky. Here are some tips to help employee benefit advisers navigate this space.

Charge fees or get out of advice-giving

Agents think the road ahead is between providing more value-added services, including compliance advice, versus losing business. Some agents think that the choice is between sell more ancillary products or continue to watch revenues fall. In my mind, the real choice is this: Do you want to be an insurance agent or a fee-based adviser? The difference is huge.

Start strategic planning now

Over the last 15 years, Daymark Advisors has worked with hundreds of benefits professionals and voluntary benefits firms across the nation. We've observed that some of the most successful practices create strategic plans for their clients. These observations are consistent across all types of firms and goals. The very best advisers are highly consultative and strategic in their approach to client engagement.

Jack Kwicien
By Jack Kwicien
Managing partner
Daymark Advisors

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