Brokers worried about relevance, Aflac poll finds

Published Updated 3 Min Read

A survey released Wednesday by Aflac shows brokers may be timid about their future. The reasons include concerns about remaining relevant to clients, and rising health care costs contributing to benefit selection. The poll, Aflac Workforces Report for Brokers, says 45% of brokers are “considering exiting the health insurance business altogether.”

“From my own experience in talking to a lot of brokers through all my programs … I’d say 30%-40% of agents are a little worried about their future. It doesn’t mean they’re going to get out of the business, but they’re worried about how they’re going to survive and compete in the new marketplace,” says Mel Schlesinger, a Winston-Salem, North Carolina-based group benefit broker coach, who was previously a broker himself.


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