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Email and websites are becoming outdated when communicating with health plan participants as social media moves to the forefront, says one industry expert at the annual International Foundation of Employee Benefit Plans Employee Benefits Conference.
If providers fail to use sites such as Facebook or Twitter they risk losing engagement with the ‘net generation,’ or those born between 1977-1997, says Kevin L. Wolfe, vice president in The Segal Company’s Chicago office.
Kalish is a fomer managing editor of SourceMedia’s Employee Benefits Group.
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