Aside from the U.S. Census Bureau estimates that the Hispanic-American population will grow three times faster than any other ethnic group in the next 20 years, there are unique overarching characteristics about this diverse group of Americans that LIMRA says makes them “a natural market” for life insurance.
A new report by LIMRA, an insurance research organization and trade association, suggests that Hispanics are more concerned with their financial situation than the general U.S. population, fear dying unexpectedly compared to other Americans and maintain a strong stance in the middle-income category, with a majority of households falling accordingly.