While the rise of social media hasn’t been embraced by all employers, especially when it comes to internal communications, it could be on the rise and provide a competitive edge. A new survey by consulting firm Towers Watson shows that 56% of responding employers use social media tools as part of their internal communications strategy and one expert says that will increase soon.
“Social media is a great way to create that sense of community and so we see that as employers use higher levels of social media they feel they’re a lot more effective when trying to build communities,” says Kathryn Yates, global practice leader for communication and change management at Towers Watson.
