Study: Insurers using social media, but not seeing increased sales

Published Updated 3 Min Read

In kasina’s yet-to-be released 2nd annual study, findings indicate that about 87% of asset managers and insurers use LinkedIn, Facebook and Twitter, but very few are experiencing increased sales.

“It’s hard to track how much social media enhances the bottom line,” says kasina Research Analyst Jesse Mark. “The biggest benefit is brand awareness and increased engagement, and some firms are using social media to generate leads.”


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