In Greek mythology, Sisyphus was a king condemned by the gods in the afterlife to pushing a huge boulder to the top of a steep hill, only to have it slip from his grasp each time and roll back to the bottom, a frustrating and unproductive task to be repeated over and over.
When I first started selling voluntary benefits, I didn’t know any better than to lead with the benefits themselves. Like the mythical Sisyphus, I would push that boulder up the hill just to see it roll right back down. No sale, over and over again. Incredibly frustrating and highly unproductive.
