Zenefits co-founder’s new firm is offering its benefits tech to all brokers

Published Updated 4 Min Read

Parker Conrad

Parker Conrad may be trying to repair his relationship with the advising community by adding more brokerages to his list of clients.

The Zenefits co-founder and former CEO announced Tuesday his new startup software company, Rippling, is now available to every benefits broker in the U.S. The company is also starting a new broker partner program, which includes cost savings for advisers and clients, and one-on-one support, among other services.

Caroline Hroncich
Former senior editor

Caroline Hroncich is a former senior editor of Employee Benefit News and Employee Benefit Adviser.


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