Open enrollment 2025

Advisers can do a better job equipping employees with the knowledge they need to make better benefit choices.

From generational insights to AI-powered tools, benefit managers share their strategies for running a smooth and impactful open enrollment.

Communication challenges will include personalizing benefit messaging to five generations working side by side, and designing affordable healthcare coverage.

Moving beyond transactions to position benefits as a prevention system doesn't just slow medical inflation; it builds healthier, more engaged and productive teams.

The platform's AI-powered comparison feature makes selecting the right plan easier for people when they each have access to employer-sponsored healthcare.

MetLife's Todd Katz outlines strategies for benefit managers to cut costs, boost engagement, and personalize benefits this enrollment season.

An unsuccessful open enrollment period could lead to long-term challenges for benefit leaders.

More thoughtful communication can help sell benefit plan participants on equitably sharing responsibilities, as the need for hyper-personalized messaging grows.

Todd Katz, head of group benefits at MetLife, shares the strategies benefit managers can implement during this year's open enrollment.