How do you start an employee benefit agency with no marketing budget? Use social media. When I started my agency in June of 2015, I had very little money to invest in marketing, but I wanted to make a big impact quickly so I could build my pipeline, generate referrals and bring on clients. Social media was the perfect platform. Free, easy to learn and not at all time-consuming, it allowed me to make an immediate impact and use my limited start-up capital in other ways.
If you are just starting your agency, or if building your existing agency’s social media presence is one of your goals for 2016, here are five ideas to consider:
