- Innovators: These are the first people to try any new innovation. They’re open to taking risks, excited for “the next new thing” and the first to develop new ideas. These are the people who wait in line for days for the new iPhone, and the brokers of record most vulnerable to competitive threats from the likes of Gusto, Namely, or Zenefits, even in their earliest days.
- Early Adopters: These employers are aware of a need to change, and are very comfortable adopting new ideas. They’re often the influencers in a given population, and don’t need much information in order convince them to change.
