The message couldn’t be any clearer that employers want and need more communication and education; their business growth depends on it. If you listen to your clients — and I mean really listen to what they’re saying and not saying — you’ll know exactly what they need and what they’re willing to spend money on.
Clients have big goals, and here’s the reality check: They’re going to pay someone to help them. They’ll pay a consultant, pay for software, or hire an employee. In some way they’re going to spend money to achieve their goals. You can determine if you’re the one to receive that payment.
