Follow Us
© 2026 Arizent. All rights reserved.
Insurance agency marketing and branding will emerge as the clear point of delineation between agency competitors in the coming year. It’s going to create ripples through the industry like we’ve never seen before, and it will be the single most critical contributor to agency success.
Marketing has largely been swept aside as unnecessary. But old-fashioned ways of thinking about marketing and a lack of understanding about branding have made it seem unnecessary.
Keneipp is a partner and coach at Q4intelligence, driving agency transformation.
For reprint and licensing requests for this article, click here.
The company's Life Event Services team guides colleagues through resources and benefits that make major milestones easier to manage, and has worked on more than 700,000 cases over 12 years.
The health and welfare leader and 2026 Excellence in Benefits honoree is guiding the bank in navigating them all.
At AI-powered security company Verkada, offerings like backup care, commuter assistance and lots of in-office perks make it less complicated and more appealing to come into work.
The 2026 Excellence in Benefits winner is leading the insurance company's efforts to close the preventative care gap and personalize the employee experience.
Bringing a procurement partner into the benefits planning process can offer greater insight and negotiation power, helping to reduce overall costs.
