Your history does not determine your future, unless you choose to allow it. Your future is an open slate of opportunity from this minute forward. However, every choice you make based on “the way we’ve always done it” is actually a step backward at this point and will bring down your agency if you allow it to continue.
Whether it’s owners, producers or account managers, this thinking is insidious and you need to bring it to an end. Some are challenged imagining a new future and instead work to avoid discomfort and maintain status quo, even if it’s a path to destruction.
