Is there no such thing as bad press? Companies like Amazon, Apple and Tesla are often in the line of fire over negative headlines and increased public scrutiny around how they treat their workers and the environment.
To find out just how big of an impact this has on public perception of notable corporations, software company Permutable AI scanned keywords related to environmental, social, and corporate governance standards, as well as the UN’s official Sustainable Development Goals, to see which companies were discussed in a positive, neutral or negative light. After scanning 50,000 companies, the results are in: Microsoft scored at the top for positive mentions, while Starbucks is at the bottom.
