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Nationwide Better Health, part of Nationwide Mutual Insurance Company, will close its doors in September after five years in the wellness and productivity business.
This came as a surprise to industry leaders who see more and more employers providing wellness programs to their employees, in large part because it leads to prevention, the key to a lower health care plan rate.
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In addition to finding success with a self-funded model, an in-house program gives Fello's employees access to cost-free primary and urgent care.
The 2026 Excellence in Benefits winner is leading the insurance company's efforts to close the preventative care gap and personalize the employee experience.
The gap between a great benefits program and one that actually works is almost always a communication problem.
If benefits aren't actually being used, understood and genuinely valued, then no amount of volume covers that gap.
Identifying patterns, building attribution and seeking accountability can help employers better manage women's care needs long term.
