Looking for a way to promote his latest venture, a website where consumers can select an agent at the same time they buy their policy online, Alan Katz decided to start his own blog both as a hobby and in hopes that linking to it would increase the search engine optimization of the insurancewebsite.
That was nearly four years ago, and in the intervening years The Alan Katz Health Reform Blog has taken on “a life of its own,” says Katz. It’s led to partnership opportunities, numerous speaking engagements and is followed by hundreds of carriers, agents, advisers, media outlets and others – positioning Katz as an expert in his field.
