2012 outlook: Top 6 trends in worksite benefits

Critical illness insurance provides vital out-of-pocket protection for both medical and non-medical costs associated with major life events, including cancer, heart attacks and strokes.

Increasing workforce diversity and the need to offer choices to employees with widely varying needs will drive an uptick in sales. “There’s a big need for better education of workers about the need to protect their most valuable assets with life and disability coverage,” points out Jeff Koll, Colonial Life’s assistant vice president of life and disability products.