Marketing

Benefits Think Why get involved in ACA reporting?

By now, some of your clients have come to you with a problem: How do I address this tax filing for IRS 6055/56? For some reason, their payroll vendor is unable to deliver or wants an arm and a leg to do the filing. You hold out hope that somehow this will blow over and get resolved. But as we get into the summer months, a greater number of your clients lacking in options will…

Michael Weiskirch
Michael Weiskirch
Employee Tech

Consumerism has customers in the power seat

A bee will travel miles to pollenate an attractive flower, but it will only tell its hive about the experience if the nectar was wonderful. The same lesson applies to customer experience — and it’s one benefit advisers must keep in mind in this age of growing consumerism, said Martha Rogers, founding partner at management consulting firm Peppers & Rogers Group. …

Elizabeth Galentine
By Elizabeth Galentine
Former editor-in-chief
Employee Benefit Adviser

New ad campaign casts ACA as life-saver

A new $250,000 national advertising campaign running on several popular political TV programs casts the Affordable Care Act as a positive force that is saving lives. It also seeks to counteract continued threats of repeal or scaling back the landmark legislation.

Bruce Shutan
By Bruce Shutan
Contributing writer

Benefits Think ‘Strange advice’ from a tech rep

Chances are you have seen article after article claiming brokers need to buy more technology to help sell and service clients this year. Although partially true, blindly accepting these blanket statements can be costly for brokers. What I want to share with you is my experience working with these technology systems and a simple yet powerful approach you can take to make sure you don’t waste time and money on inefficient technology solutions. …

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