Marketing

A CLASS denied

Long-term care is a "problem every-body will face and no one wants to talk about." But with the shelving of the CLASS Act by Congress, planning for long-term care is becoming part of the national conversation – and that presents an opportunity for brokers.

Brian M. Kalish
By Brian M. Kalish
Online Managing Editor, Health Care Group
SourceMedia

Sales culture: Do you have it?

I would like to discuss with you the building blocks of a successful sales culture. Let us start with values and morals. Then we will move on to thoughts which lead to behavior. Behaviors establish a culture, the backbone of your organization.

Want to read EBA on the go? We have an app for that!

The Employee Benefit Adviser App is a must-have resource for benefit brokers, advisers and consultants who help employers build and manage their group benefits programs, be they health, retirement, voluntary or non-insurance. Choose from our helpful apps and download them today!

Become a stand-out

Are you writing as much business as you would like? Has your revenue been steadily increasing over the last six to 12 months? Do you want to write more business and increase your revenue in the next 60 days?

Your buyer needs a fix

Building customer relationships parallels the concept of personal addiction. An addiction requires an occasional fix. According to Dictionary.com, "fix" is a term that means "a compulsively sought dose or infusion of something: to need one's daily fix . . ." Think about giving your customers a fix during this frenetic renewal season.

It’s all in the delivery

Everyday services that help strike a better work-life balance have become an increasingly valuable part of the benefits package – even if employees are the ones who pick up the tab. But what is the best way to deliver this assistance to the workplace to ensure satisfaction and boost program utilization?

Bruce Shutan
By Bruce Shutan
Contributing writer

Bring a gift to your buyer this holiday season

Most group business renews on January 1. So you are going through the craziness of putting your 12/1s and 1/1s to bed. Carriers are late with numbers. Groups are asking you to take their plans to market. You are playing defense as sharks circle your groups more this time of year. Welcome to the busiest time of year for most brokers and consultants.

The biggest marketing mistakes

Over the years of working with benefits professionals, I have seen three common mistakes that are costing them business and raving fan referrals. More importantly, these three mistakes also are costing them money through staff and infrastructure expenses.

Really simple sales success

After 10 years as a sales coach to benefit professionals – both core and voluntary – I have had an epiphany of sorts. My epiphany was this: Sales success is really very simple, regardless of your product or service. It boils down to this:

Crossing the value gap

Crossing the value gap should be a top priority for benefit sellers. The value gap is a chasm that exists between how most advisers sell, which buyers view as ho-hum, and a wonderful place where relatively few sellers travel, but buyers love. Taking your buyers across the value gap lands you in a place where buyers are more frequently willing to buy and where you'll have more fun than a kid in a candy store.

Want to read EBA on the go? We have an app for that

The Employee Benefit Adviser App is a must-have resource for benefit brokers, advisers and consultants who help employers build and manage their group benefits programs, be they health, retirement, voluntary or non-insurance. Choose from our helpful apps and download them today!

The doctor is in

By incorporating employee health clinics into the business structure of their clients, Matt McQuide and Rick Gantt are able to bring down health care costs while changing the way employers think about health care delivery. Not to mention keep themselves firmly entrenched as the BOR in the process.

Elizabeth Galentine
By Elizabeth Galentine
Former editor-in-chief
Employee Benefit Adviser

Congress considers interstate sales

One of the more contentious issues of last year's health care reform debate, whether health insurance companies should be allowed to sell policies across state lines, was the focus of a hearing by the House Committee on Energy and Commerce's Health Subcommittee last month.

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