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The benefits of wellness programs are well known including lower health care costs and higher productivity. Yet, at large firms (more than 200 workers), employee participation in the programs hovers around 65%, according to the Kaiser Family Foundation. But, theres a fix for that.
Brokerages small and large are finding that offering a branded wellness program gives it an identity, and in turn, utilization and engagement rises.
Kalish is a fomer managing editor of SourceMedia’s Employee Benefits Group.
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The 2026 Excellence in Benefits winner is leading the insurance company's efforts to close the preventative care gap and personalize the employee experience.
The gap between a great benefits program and one that actually works is almost always a communication problem.
Employers are under pressure to keep benefits competitive while controlling costs, driving new scrutiny of PBMs, hospital prices and GLP-1 coverage for 2027.
If benefits aren't actually being used, understood and genuinely valued, then no amount of volume covers that gap.
As benefit decisions get finalized, childcare offerings may be more within reach than companies think.
