DI knowledge gap a sales opportunity

Published Updated 5 Min Read

Employees know very little about disability coverage. But when they learn about it, they often want it and are willing to pay for it. A Consumer Federation of America and Unum national survey finds that only 13% of surveyed workers know “a lot” about disability insurance, and less than half (47%) know what its benefits are, according to the survey of 1,200 employees. Yet, when informed about DI, a majority (90%) want the coverage, and 86% are willing to pay half of a $30 average monthly premium, and 56% are willing to pay the entire premium in order to gain income protection should they become disabled. According to a 2012 Social Security Fact Sheet, almost 1-in-4 of today’s 20 year olds will become disabled before age 67.

 

Brian M. Kalish
Online Managing Editor, Health Care Group

Kalish is a fomer managing editor of SourceMedia’s Employee Benefits Group.


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