New LIMRA research bullish on broker role

Published Updated 4 Min Read

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Growing complexity within the employee benefits space, along with various economic developments, will offer benefit brokers and advisers tremendous growth opportunities in the future, new LIMRA research suggests.

Nearly 60% of employers expect to have a greater reliance on brokers over the next five years, according to The Future Is Now — Workplace Benefits Distribution Amid a Changing Landscape. Key drivers include benefits administration becoming more complicated and growing demand for data driven-insights about the value of benefits. Brokers, who were interviewed along with employers and insurance carriers, are expected to vet carriers for enhanced delivery models and a service-first mindset. 

Bruce Shutan
Contributing writer

Bruce Shutan is an Employee Benefit News contributing writer based in Portland, Oregon.


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