SHOP is a flop for brokers across the nation

Published 5 Min Read

If you’re a broker who focused on enrolling individuals on the Affordable Care Act’s public exchanges, a sound strategy for post-March 31 would be to focus on SHOP enrollment that’s taking place year-round, right? Maybe in theory, but in reality — wrong. 

Brokers from Arkansas to Florida to New York lament that the SHOP exchanges in both federally facilitated and state-run states are undesirable targets for their clients and prospects.


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