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Mention the name Zenefits to a group of brokers, and you’ll likely evoke a visceral reaction. The HR tech company has certainly created a stir in the benefits industry. Its technology platform and no-fee business model have snagged more than a few clients away from veteran benefit advisers. Should brokers be scared or should they be thanking Zenefits for pushing the envelope?
According to a panel of benefit experts at EBA’s Workplace Benefits Mania last week, it’s the latter.
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